Thursday, 26 Nov 2020, 11am UK Time
→ Bookings via Eventbrite
Bartlomiej (Bart) Kowalczyk
In 2014, Polish Business Link became the facilitator of the annual Congress of Polish entrepreneurs in London, attracting in excess of 200 business people.
The Congress this year will examine The New Rules of Customer Experience. Everything is different in 2020 – our market and our customers are now predominantly online but they demand better and more personal treatment than traditional F2F service. Customer Service is no longer enough – the Customer Experience is what matters.
The Congress is attended by some of the most successful Polish entrepreneurs operating in the UK who are motivated to share their experience with the participants.
Join our Webinar & Networking Session in November.
“A wonderful event, so well organised, full of energy and great people. I would recommend this event to anyone who has a passion to succeed in Business."
“It was inspiring and provided good networking opportunity.”
“PBLINK is – first and foremost – a vibrant community of international talent. Every event is filled with a true spirit of entrepreneurship!”
Opening & Welcoming
Keynote Speech: 'The Power of Networking in a COVID19 World' by Kingsley Aikins
Kinsley will look at why Networking is more important than ever now and how to network in a virtual world. It will set out a process for Networking and lay out a precise 4 step programme for developing a strong and diverse network. It will look at the attitude changes, alterations in behaviour and the skills needed to survive and thrive in these changed times.
New Rules of Customer Experience, Discussion Panel
How to improve Customer Service Experience?
Adults spending record 4 hours a day online on average, as coronavirus changes communications (Ofgem)
One in three now watch online video more than traditional TV, with two in five making videos themselves. Customer is now looking for experience, that will boost loyalty to our brand. This panel will look at the way we will be interacting with prospects and how can we adjust our business offer to win more Clients.
Q&A Session & Closing Remarks
Business Networking & Matchmaking Session (£20 + VAT, Free for Members)
From the moment our audience first touch our brand, through becoming a customer and to long after the sale, an amazing experience is mandatory. Tailored, relevant content throughout the journey and beyond, solving problems and answering questions before they are asked creates loyal, happy, returning customers.
As online shopping has grown, so have customer expectations. Internet Retailing reveals:
“the Covid-19 and the Consumer Report from Astound Commerce finds that, as shoppers shift to online, their expectations of ecommerce experiences will be rapidly accelerated, with contactless services, convenience and increasingly ethical considerations becoming the principal factors driving purchasing decisions.”
With a sudden, massive rise in interactions of all kinds online, merchants and traders must up their game.
It is less about the product or service and more about how it affects our customers’ work and life. How we make them feel.
Global business consultants McKinsey & Company develop that theme, emphasising the importance of “humanizing the customer experience” in these times of crisis. Fabricio Dore et al write: “During the COVID-19 pandemic, companies that lead with empathy and genuinely address customer needs can strengthen relationships.”
Online is the great equaliser: SMEs can compete on a level playing field with the big boys in business. And the greater agility of smaller businesses can actually confer an advantage in times of rapid change.
We will explore, step by step, how to win at customer experience, from brand identity, through marketing right through to customer care and that crucial after-sales service.
Due to social distancing rules, this year the Congress Event will take place using the Online
Webinar tool Zoom. The event will last for 3 hours and comprise 2 important parts: Panel Discussion,
and Business Networking.
The Panel Discussion will give opportunities for everyone to take part and contribute to the conversation via the Q&A box. In addition, we will organise matchmaking and networking sessions to help you to build meaningful business relationships.
Participation in the Panel Discussion. We charge for the facilitation of the networking part with a limited number of tickets available. In addition, paid-ticket holders will have access to all webinar recordings and will have more insights into delegate lists. Cost: £20+ VAT & fees. PBLINK Members will have free access to networking.
Secure your participation by filling out the form below in 10 seconds.